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Senior Manager, Market Research 部门:Business Excellence  工作类型:FTE
工作地点:Shanghai
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Responsibilities

Strategic Insight through Understanding of the Business Environment

  • Develops a strong understanding of the assigned brands/product categories, including up-to-date knowledge of the competition, needs states, benefits, key messages and consumer/HCP behavior
  • Effectively communicates insights from primary and secondary research, as well as affiliate field visits
  • Consolidates insights from multi-country studies to inform global strategies
  • Is the voice of the customer in brand, innovation and market expansion strategy development and decision-making
  • Identifies knowledge gaps and recommends appropriate research to answer business questions and mitigate risk in decision-making

Market Research Methodologies and Design

  • Conducts all research studies in alignment with Division and brand strategies
  • Understands market research design and implications for decision-making
  • Applies the correct approach to research design for specific phases within the product development cycle
  • Identifies sound approaches to research based on the hypotheses and situational constraints
  • Interprets research findings and synthesizes them into actionable business insights
  • Continually explores new methods and suppliers in order to bring the latest thinking and most effective decision support to the Division

Market Research Project Management

  • Develops and executes plans and objectives for specific market research projects
  • Negotiates with external vendors and internal brand teams to identify, produce and interpret relevant data
  • Identifies and uses appropriate methods and channels to communicate findings

Awareness, Utilization and Integration of Secondary Data Sources

  • Demonstrates expertise with international secondary data sources, such as Euromonitor, Nielsen and IMS
  • Synthesizes data from multiple sources to address complex business questions
  • Enhances primary research with appropriate use of secondary data

Financial – Manage Market Research Budgets

  • Monitors and manages market research activities within budgeted constraints
  • Responsible for market research budget for assigned brands projects
  • Responsible for managing monthly accruals for assigned projects

Qualification

Communication and Team Work

  • Ability to communicate and present information in a variety of ways – both written and oral to a wide range of audiences. Comfortable with interaction at various organization levels, both internally and externally, including HQ Marketing, senior management, and affiliate
  • Ability to work effectively in a team environment
  • Interest in and sensitivity to working in a culturally diverse environment. Excellent listening skills. Strong customer focus

Project Management

  • Demonstrated organizational, self-management, teamwork, communication (oral & written), problem solving, analysis, creativity, and prioritization skills
  • Ability to manage multiple projects simultaneously. Maintain flexibility in prioritizing and processing requests
  • Ability to meet deadlines. Flexibility to accommodate worldwide time zones, as required

Technical Skills

  • Demonstrated analytical skills
  • Attention to detail and high quality output
  • Open to suggestions and constructive feedback
  • Adherence to data integrity and confidentiality of information
  • Good working knowledge of Microsoft Office (Excel, PowerPoint, Word)